Charles La Trobe born on 20 March 1801 in London, was put in charge of the settlement of Port Phillip (now Melbourne) by the British Government at the age of 38 in 1839. In 1851 the settlement was, after much insistence by La Trobe, made into a colony with its own independent finances and government; La Trobe became the first Lieutenant-Governor. At over 6 feet (190cm) in height La Trobe was imposing.

When he resigned in 1854, Melbourne was the richest city in the world with a population of 76,560 (having grown from under 2,000 in his 15 year service). As Governor he played an important role in the social and economic life of Victoria, and during that time La Trobe set aside large areas around Melbourne for parks and was directly influential in the establishment and development of Melbourne's Botanic Gardens, Melbourne University and a free public library for the city. He was recognised for his fairness and decisiveness in all his dealings.

Many formidable institutions are named after him in recognition of his contribution. La Trobe University, the famed domed reading room in the State Library of Victoria La Trobe street, a Federal electoral seat, and La Trobe Financial. We are very proud to continue his tradition of promoting financial independence.