La Trobe Financial has expanded its nearly two-decade partnership with Collingwood Football Club, becoming a Major Partner of the Club’s AFLW program as the competition enters its 2026 season.
Over the past 19 years, La Trobe Financial’s partnership with Collingwood has continued to evolve, with this latest extension reflecting the strength of the relationship and a shared commitment to community, inclusion and opportunity.
Already a Premier Partner of Collingwood’s AFL program, La Trobe Financial’s branding will now feature across the AFLW program, including on the sleeves of all off-field apparel, as well as across signage and digital assets.
La Trobe Financial CEO Chris Andrews said the extension reflects the company’s belief in backing organisations that share its values and long-term vision.
“Our partnership with Collingwood has been founded on a shared commitment to community and bringing people together.
Extending that partnership to the AFLW is a natural next step. The AFLW has transformed the sporting landscape, creating greater opportunities, while inspiring young Australians to pursue their ambitions both on and off the field.
We’re proud to support a competition that continues to grow in strength, influence and impact and to partner with an organisation that shares our commitment to inclusion, leadership and community connection.”
Collingwood CEO Craig Kelly adding “For almost two decades, La Trobe Financial has been an important partner of Collingwood and we are thrilled to see them now represented across all our football programs.
Their long-standing commitment to our Club has played a significant role in supporting our athletes, Members and wider community.
With the ongoing collaboration with Chris and the whole team at La Trobe Financial, we look forward to elevating this partnership and bringing our communities together through AFLW.”
As the AFLW competition continues its rapid growth and rising national profile, La Trobe Financial looks forward to working alongside Collingwood to support the next chapter of the game’s development and engage with communities across Australia.
Contact:
Viran Azad – Head of Corporate Affairs & Sponsorships: +61 437 123 880
About La Trobe Financial
La Trobe Financial is Australia’s premier alternative asset manager and a proven and trusted investment partner for institutional and retail investors with over A$25 billion AUM. Established in 1952, La Trobe Financial has been building the wealth of its investors across seven decades through careful attention to quality, discipline and consistent performance across the economic cycle.
Today, La Trobe Financial manages assets on behalf of more than 135,000 investors^, including some of the world’s largest financial institutions, and is supported by 5,500 financial advisers.
La Trobe Financial’s retail asset management business is spearheaded by the c.$14bn La Trobe Australian Credit Fund, the largest retail credit fund in Australia. Its flagship 12 Month Investment Account has been recognised as “Best Credit Fund – Mortgages” for 17 consecutive years by Money magazine, and is consistently ranked by Rainmaker among Australia’s fastest-growing funds in the wealth management industry*.
To find out more visit www.latrobefinancial.com.au
La Trobe Financial is regulated by the Australian Securities & Investments Commission (ASIC) and holds the requisite regulatory AFSL and ACL to operate managed investment schemes, place RMBS issuances, and provide credit services.
La Trobe Financial Asset Management Limited ACN 007 332 363 Australian Financial Services Licence No. 222213 is the responsible entity of the La Trobe Australian Credit Fund ARSN 088 178 321 and the La Trobe US Private Credit Fund ARSN 677 174 382. It is important that you consider the relevant Product Disclosure Statement (PDS) before deciding whether to invest or continue to invest in the fund. The PDSs and Target Market Determinations are available on our website.
Past performance is not a reliable indicator of future performance.
^Total investors is calculated by adding all individual & joint investors (which includes some investors with a current zero balance in their account) to reasonable estimates of investors investing via platform, trusts or SMSFs.
* To view our Awards please visit the Awards and Ratings page on our website.
